So I've broken down the trends I keep seeing everywhere in a predictive manner to help others without the time and/or wherewithal to do such all-consuming research themselves. I have highlighted some cool girl brands and also some basic steps. The over-arching theme is definitely "effortlessness" or "not caring" which of course, this list is the anti-thesis of. Fortunately, I don't care! Ha! So meta. Behold - five easy steps to fake cool this post-winter, pre-spring season.*
1)"No Effs Given Hair" - Hair should be shiny and textured (straight is a texture too!) but look effortless. For example, the tucking of hair into coats/scarves/turtlenecks is totally a thing right now because what says "trying" less than just shoving those strands into whatever garment is available. Don't believe me? Here's some evidence from Cup of Jo, Manrepeller, and Who What Wear
New Cool Girl Favorite Hair Brand: Ouai Clean Shampoo + Volume Conditioner, Ouai Texturizing Hairspray
2) Colors should be subtle, shapes should be exaggerated. Coats that fall below the knee, bellow out to there, bell bottoms and bell sleeves (when it gets warm enough!) You had me at Statement Princess Sleeves, Vogue.
Until then I will rely on my trusty oversized camel tent to keep me warm and looking cool. Think Gigi, Patron Saint of the Oversized Camel Coat + Basics = Fashion Movement**.
C/MEO No Limit Peacoat (ON SALE! This is what I'm wearing) | The Reformation Carnaby Jacket (slightly shorter, brown buttons) | The Reformation Maxwell Coat (wrap style with belt, obsessed with, wish I owned)
3) "I woke up, brushes my teeth and ran out the door" skin. Nobody actually does but you can fake it. I'm obsessed with the smell and texture of this new sunscreen I found during a field trip so Sephora. It makes a lovely, bouncy surface that my beloved foundation glides over. Also BIG sunglasses. Covers a multitude of sins. Bonus points for bodacious brows (watch this brow trick to change your brow game like whoa)
Bare Minerals Complexion Rescue Tinted Hydrating Gel Cream | Suncare Yoghurt Nourishing Fluid Veil Face Sunscreen Broad Spectrum SPF 30 | RayBan Flash Lenses in Copper | | Marvis Aquatic Mint Toothpaste (trust me, this delicious, indulgent beautifully packaged and all natural toothpaste is what they are using)
4) Black, always black.
5) Sneakers. Again, with the "effortless" BS but still, a great pair of shoes is a great pair of shoes. As a lifelong sneakerhead I cannot hate on this particular trend. Ashley Graham (the super-model) says to Glamour "Throw on some Stan Smith's" and by gawd, I will. These shoes are the hotness and they are everywhere. YASSSS. I hope the athleisure trend never, never dies. In my world, it never will.
Adidas Stan Smith Black | Adidas Stan Smith Green (Note: Sizes are selling out super fast, I will try to update here as I can, but if you see your size don't wait! It happened to me and I was so sad... #FOMO)
* I made this up, we don't really have "seasons" in SF so we do what we want. yay for army jackets!
**I find this hilarious because to me oversize camel coats have always been capital F Fashion, see 90s Kate Moss, 50s Audrey Hepburn, 60s Katherine Deneuve etc etc.